Bollywood PR industry HAMMERED due to Coronavirus

Courtesy: Business Upturn article: https://www.businessupturn.com/entertainment/entertainment-news/bollywood-pr-industry-hammered-due-to-coronavirus/ PR offices are shut. Staff is restless. Salaries delayed. Undercutting rampant. Clients being lost. Job cuts are on the way. A slowdown and recession, eminent. Bollywood PR agencies are having their worst nightmares during Coronavirus. The Indian entertainment public relations business is undergoing a dramatic shift in its business model. Following the 21-day lockdown and impending months of social distancing, Coronavirus is forcing brick and mortar PR agencies in Mumbai, large and small, into a day of reckoning. The PR industry is suffering in ways it never has, with PR professionals being driven indoors because of […]

How Bollywood PR has evolved over the last 25 years

Courtesy: Medium Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. Article: https://medium.com/@bollywoodfeatures/how-bollywood-pr-has-evolved-over-the-last-25-years-a9adf7743453

Bollywood’s Top Public Relations Firms

Courtesy: Everything PR Don’t you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling – what’s not to love. Well just in case you are wondering, here are some of the top PR and Media firms that are working in the Bollywood industry. Article: https://everything-pr.com/top-bollywood-pr-firms/

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether they spend more on community goodwill than they do in advertising or marketing. However, public relations, of which a major part is made of controversies and publicity stunts help those involved to promote their clients. Article link: https://timesofindia.indiatimes.com/nri/citizen-journalists/citizen-journalists-reports/sabah-hadi/Bollywood-PRs-A-devious-lot/articleshow/11446925.cms