Courtesy: exchange4media article: https://www.exchange4media.com/pr-and-corporate-communication-news/how-is-the-pr-industry-handling-the-coronavirus-crisis-at-work-103405.html As COVID-19 cases increase across the country, the PR & Communications industry in India is pulling out all stops to keep their workforce safe while ensuring that the show goes on. The Coronavirus pandemic has brought life as we know it to a grinding halt. Apart from global health, businesses have been hit. At this time of global crisis, the COVID-19 panic has caused an influx of information. This has created an urgent need for filtering the info and delivering the right kind of message through proper communication.
Courtesy: Business Upturn article: https://www.businessupturn.com/entertainment/entertainment-news/bollywood-pr-industry-hammered-due-to-coronavirus/ PR offices are shut. Staff is restless. Salaries delayed. Undercutting rampant. Clients being lost. Job cuts are on the way. A slowdown and recession, eminent. Bollywood PR agencies are having their worst nightmares during Coronavirus. The Indian entertainment public relations business is undergoing a dramatic shift in its business model. Following the 21-day lockdown and impending months of social distancing, Coronavirus is forcing brick and mortar PR agencies in Mumbai, large and small, into a day of reckoning. The PR industry is suffering in ways it never has, with PR professionals being driven indoors because of […]
Courtesy: Minute Hack The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from Reuters Institute for the Study of Journalism shows us social media today is used by 51% of online news consumers to find, discuss and share news content. Article: https://minutehack.com/opinions/the-future-of-pr-in-a-digital-world