The independent state of PR — breaking, evolving, inventing

Courtesy: marklives While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in journalism, communicators need to simply work harder and faster. We’ve just finished work on an election campaign and our focus on radio helped immensely; people get far too dazzled by social media still. Article:

To build teams for the future, ditch the job description

Courtesy: PR Week Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description.  But as Target abandoned silos in favor of an integrated communications model, I knew I had to start thinking differently about talent. Article: