The Future Of PR In A Digital World

Courtesy: Minute Hack The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from Reuters Institute for the Study of Journalism shows us social media today is used by 51% of online news consumers to find, discuss and share news content. Article: https://minutehack.com/opinions/the-future-of-pr-in-a-digital-world

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether they spend more on community goodwill than they do in advertising or marketing. However, public relations, of which a major part is made of controversies and publicity stunts help those involved to promote their clients. Article link: https://timesofindia.indiatimes.com/nri/citizen-journalists/citizen-journalists-reports/sabah-hadi/Bollywood-PRs-A-devious-lot/articleshow/11446925.cms