Courtesy: marklives While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in journalism, communicators need to simply work harder and faster. We’ve just finished work on an election campaign and our focus on radio helped immensely; people get far too dazzled by social media still. Article: https://www.marklives.com/2019/07/by-invitation-only-the-independent-state-of-pr-breaking-evolving-inventing/