Meet the woman entrepreneur who created a big buzz around Robin Sharma’s India tour and other successful brands

Courtesy: Your Story Article: Diana Fernandes is the founder of Bloomingdale, a public relations, digital marketing, and influencer marketing company with operations in India, Dubai, and Singapore. By Rekha Balakrishnan Growing up in Mumbai in the 80s and 90s, Diana Fernandes says she was an introvert with very few friends; an average schoolgirl who did as she was told to. Three decades later, this 37-year-old turned that childhood perception right on its head, by heading Bloomingdale Public Relations, one of the fastest public relations and marketing agencies with operations in India, Dubai, and Singapore, and a long list of […]

In Hiring Private PR Agency, is Gehlot Going the Raje Way?

Courtesy: News Click Article:–Agency At a time when public funds are scarce and the Rajasthan government already has a PR department with 400 personnel, the Congress-led government proposes to spend Rs 10 crore on a private firm, say reports. Rosamma Thomas Image Courtesy: NDTV The Rajasthan state government is reportedly in the process of hiring a private agency to manage its public relations (PR). This is the first time that the state will be engaging an agency for the purpose under the chief ministership of Ashok Gehlot. The state government has a Department of Information and Public Relations (DIPR), […]

Knowing the correct platform and audience is quintessential: Rishi Seth, Six Degrees BCW

Courtesy: Exchange 4 Media Article: Knowing the correct platform and audience is quintessential: Rishi Seth, Six Degrees BCW Rishi Seth, Group CEO, Six Degrees BCW shares about his journey in the PR industry, need for integrated agencies and the core issues in the industry by Nafisa Shaheen   Rishi Seth, Group CEO, Six Degrees BCW, co-founded Six Degrees PR in 2009. He along with Zacharia James leads Six Degrees BCW and Alphabet consulting’s business in India. Prior to starting Six Degrees, Rishi was leading the operations of Text 100, (now archetype) in India (Belongs to the Next Fifteen Group […]

India PR Consultancies of the Year – Mumbai, Delhi and elsewhere

Courtesy: Holmes Report Asia-Pacific PR Consultancies of the Year are the result of an exhaustive research process involving more than 100 submissions and meetings with the best PR firms across the region. Article:

India’s biggest PR firms in Mumbai and Delhi

Courtesy: Reputation Today India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms mushroomed in the early to mid-90s and over a dozen got acquired by the global biggies. Article:

Star India’s vice-president PR Preeti Puri Sharma quits

Courtesy: Inside Sport A broadcast industry PR professional for a decade and a half, Preeti Puri Sharma leaves Star India after a six-year stint. During her tenure with India’s leading sports broadcaster, she had been in charge for development and delivery of strategic communication plans. Article:

How Bollywood PR has evolved over the last 25 years

Courtesy: Medium Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people and situations that gave shape to this current brand of public relations. Article:

Bollywood’s Top Public Relations Firms

Courtesy: Everything PR Don’t you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling – what’s not to love. Well just in case you are wondering, here are some of the top PR and Media firms that are working in the Bollywood industry. Article:

Getting more specific with your PR measurement

Courtesy: PR Daily PR pros can’t seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show their effectiveness. Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. Article:

The independent state of PR — breaking, evolving, inventing

Courtesy: marklives While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in journalism, communicators need to simply work harder and faster. We’ve just finished work on an election campaign and our focus on radio helped immensely; people get far too dazzled by social media still. Article: