earned media

The integrity of journalism has long been its most valuable currency. Yet, in recent years, trust in mainstream news media has been eroding at an alarming rate. This decline can be traced back to the overwhelming influx of paid news and…

Public relations (PR) is a field with its own set of terms and terminology. Here are some top PR terms and their definitions: Public Relations (PR) The strategic communication process aimed at building and maintaining a positive image and…

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public…