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PR agencies in Mumbai

The drawbacks of not investing in branding and promotion

The importance of public relations (PR) in today's business landscape cannot be overstated. PR plays a crucial role in shaping the public's perception of a person, company and its products, and helps people and businesses build a brand and…

What is spice, gossip and controversy PR?

The entertainment industry in India has long been using gossip and controversy as a means of publicity. ‘Actor X and actress Y were spotted holidaying in the Maldives.’ ‘Their airport look suggests that the actress was cradling her…

How much should one pay a publicist?

How much a publicist deserves is very relative. In India, corporate PR executives get anything between 35k INR to 1.5 lakh INR per month, whereas independent corporate PR agencies charge anything between 75k INR to 2 lakh INR per month,…

Is it worth paying for PR or should you do it yourself?

As a celebrity, your work takes up most of your time and energy, and it may not leave you with enough time to focus on PR. Also, PR agencies that have been in business for many years know the right contacts and can strategize better.…

Do Bigg Boss contestants have a PR team?

Sorry to disappoint you, but most Bigg Boss contestants get into the show without hiring a publicist. This often results in controversies being unaddressed and uncontrolled, and their image being tarnished by the time they come out of…

Tips for firms to react to consumer criticism

Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master. Here are…

PR then and now: A 10 years retrospective

Public relations & marketing plays a very important role in influencing a customer and changing his mind. PR and marketing strategies have been around since the time of World War I. With the passage of time, PR and marketing strategies…

How the PR & Communications industry is handling the…

Courtesy: exchange4media article: https://www.exchange4media.com/pr-and-corporate-communication-news/how-is-the-pr-industry-handling-the-coronavirus-crisis-at-work-103405.html As COVID-19 cases increase across the country, the PR &…

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