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5 trending topics in the Public Relations industry
Digital Transformation: Integration of technology, data analytics, and AI into PR strategies for more effective communication.
Influencer Marketing: Leveraging influencers to enhance brand image and reach target audiences.
Crisis…
Public relations and corporate social responsibility in India
In recent years, public relations (PR) and corporate social responsibility (CSR) initiatives have steadily gained importance among Indian companies and multinational corporations operating in the country.
As Indian consumers become more…
Measuring PR ROI: Evaluating the effectiveness of communication…
With the rapidly evolving media scenario in India, public relations (PR) practitioners are adopting innovative techniques to reach key audiences and promote brand messaging. However, measuring the return on investment (ROI) for these…
Public relations and crisis management in the Indian hospitality…
As the Indian hospitality industry continues its rapid growth, public relations and crisis management have become increasingly vital for hotels and travel companies. Skilled publicists can help build a strong brand, while crisis managers…
The impact of fake news on public relations in India
In recent years, India has seen a significant increase in websites that publish sensationalist, factually dubious and outright false stories. These "fake news" websites, often designed to mimic the appearance of legitimate news outlets,…
Public relations challenges faced by Indian startups
As the Indian startup ecosystem continues to grow, young companies are facing various public relations and communications challenges. With limited resources and manpower, startups often struggle to effectively manage media relationships and…
Crisis management in the age of instant communication
As the internet and smartphones bring 24/7 scrutiny and instant criticism, Indian public relations firms are evolving to help clients better manage reputational crises.
Gone are the days when brands had the luxury of time to craft…
Corporate activism: Companies in India are embracing social…
In recent years, there has been a rise in corporate activism in India as companies are increasingly embracing social causes as part of their public relations and branding strategies.
From LGBTQ rights to environmental sustainability,…
Rise of data analytics in PR campaigns: A game-changer for Indian…
Public relations in India is undergoing a major shift as companies embrace data analytics to drive more targeted and measurable PR campaigns. PR agencies and corporate communication teams are increasingly adopting web scraping, sentiment…
Diversity and inclusion in PR: Progress and challenges in the…
The public relations (PR) industry in India has seen a gradual shift towards more diversity and inclusion in recent years, but significant challenges remain.
Leading PR agencies say they now actively seek to make their employee base…