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How influencer marketing is affecting Indian PR
Influencer marketing has become an integral part of digital strategies in India, with a significant impact on traditional public relations (PR) practices. The rapid growth of influencer marketing is attributed to its ability to connect…
How AI is reshaping Indian PR practices at breakneck speed
The role of artificial intelligence (AI) and technology in shaping public relations (PR) strategies in India is becoming increasingly significant. AI technologies such as natural language processing and data analytics are empowering PR…
Building influence through thoughtful content creation
Crafting a thought leadership strategy is crucial for establishing credibility and influence in your industry. Here are seven essentials to help you develop an effective PR approach:
Define Clear Objectives: Establishing clear goals is…
5 ways PR is changing the game with innovative tactics
In recent years, public relations (PR) agencies have been adopting innovative strategies to stay ahead in a rapidly evolving communications environment. Here are five disruptive tactics that PR agencies are using to enhance their campaigns:…
Why SEO optimised visuals matter online
Optimising images and videos for search engine optimisation (SEO) is crucial in enhancing the visibility and ranking of your content on search engines. This involves several key strategies that align with traditional keyword research while…
Why PR agencies should avoid undercutting prices
The public relations industry faces a significant challenge in maintaining pricing standards due to the prevalence of undercutting. This practice, where firms offer services at lower rates than their competitors, can lead to detrimental…
5 ways you can grow your independent PR business
In the competitive world of public relations, scaling an independent agency requires careful planning and strategic execution. As demand for effective communication services continues to grow, agencies must adapt to meet client needs while…
Why visual storytelling matters in Public Relations
Visual storytelling has become an indispensable tool in public relations (PR) campaigns, offering numerous benefits that enhance engagement, brand recognition, and message retention. Here are five key reasons why visual storytelling is…
PR maven’s trusted approach takes Indian music promotions…
PR maven Dale Bhagwagar, with his unmatched experience, expertise and industry authority, has set new standards in Indian music PR, with the spectacular success of the music launch of 'Legacy'.
Recently, the music industry witnessed a…
How AI will revolutionize PR and comms in 2025
As we step into 2025, the transformative potential of artificial intelligence (AI) in communications is poised to reshape how we interact, engage, and disseminate information. The integration of AI technologies into communication strategies…