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India’s Gen Z has stopped trusting the news it grew up with
Trust in journalism has always been fragile, but among Generation Z it appears more fractured than ever. Surveys consistently show that younger audiences consume vast amounts of news, yet they are less likely than older generations to…
Why overseas Indians want visibility in India
Something has shifted in the psychology of success among Indians living abroad. For decades, the traditional overseas Indian dream followed a familiar formula. Build a career in Silicon Valley, London, Dubai, Singapore, Toronto, Sydney or…
The PR problem behind America’s falling global approval…
For eight decades, being an American ally meant something specific. It meant a security umbrella, a trading partner who kept its word and a superpower that, whatever its flaws, could generally be counted on to show up. That reputation took…
Why Indian publicists now fear fan pages more than film critics
There was a time when loving a film star in India meant queuing outside a cinema hall at dawn, garlanding a cardboard cut-out or bursting firecrackers on the first day of a release. That devotion has not gone anywhere. It has simply moved…
Karan Johar said Bollywood needs to stop doing PR
There are moments in Bollywood that demand a certain appreciation for irony, and Karan Johar's recent remarks at The Week Salon in late April were precisely one of them. The man who built Dharma Productions into one of Hindi cinema's most…
AI, and the cost of surface‑level strategies
Artificial intelligence is forcing businesses to confront a reality they have long ignored: surface‑level strategies are expensive. For years, organisations have relied on quick fixes, buzzwords and campaigns designed to look clever rather…
AI exposes inefficiencies that drain revenue
AI is not just a tool for efficiency, it is a mirror that reflects the strength or weakness of a company’s strategy. Organisations that once relied on outdated structures, short‑term cost cutting and fragmented messaging are now being…
Rejecting PR is fashionable but drains profits
Nowadays, being anti‑PR is fashionable. Some brands and individuals wear it like a badge of honour, claiming they do not need public relations to succeed. They dismiss PR as spin, as unnecessary expense, or as a relic of old‑school…
Creativity, data and technology must unite for growth
Many organisations are struggling with declining returns, shifting consumer behaviour and increasing complexity in how media is consumed. Traditional models of growth are under pressure, weighed down by outdated structures, inefficiencies…
Content accessibility is a business advantage
Improving accessibility is not just about inclusion, it is about unlocking revenue by reaching audiences who would otherwise be excluded. Research shows that 16 percent of the global population lives with permanent disabilities, and many…