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What are the working hours in the PR profession?

As a PR professional, you may have to work round the clock. Your clients will have different work schedules and you will have to work based on their availability and requirement. Your schedule will also depend on the availability of…

Do Bigg Boss contestants have a PR team?

Sorry to disappoint you, but most Bigg Boss contestants get into the show without hiring a publicist. This often results in controversies being unaddressed and uncontrolled, and their image being tarnished by the time they come out of…

How does Bollywood PR machinery work?

Bollywood PR machinery is one of the driving forces behind the success of celebrities and films. Most celebrities or film producers hire a specialized publicist to handle press, controversies, and gossip. The publicist also rolls out…

Can a Press Release be termed as PR?

The simple answer to this is 'No'. PR means Public Relations, not Press Release. Let's repeat that in different words. PR is NOT a short-form for Press Release. Terming a Press Release as "PR" is actually a confusion, caused mostly by…

Tips for firms to react to consumer criticism

Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master. Here are…

McDonald’s India improves their PR

McDonald’s India announced on Thursday that it will now mention complete allergen and nutritional information alongside the complete menu on the McDelivery app. This is being done to ensure that customers make informed food choices. To…

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