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Rise of data analytics in PR campaigns: A game-changer for Indian…
Public relations in India is undergoing a major shift as companies embrace data analytics to drive more targeted and measurable PR campaigns. PR agencies and corporate communication teams are increasingly adopting web scraping, sentiment…
Diversity and inclusion in PR: Progress and challenges in the…
The public relations (PR) industry in India has seen a gradual shift towards more diversity and inclusion in recent years, but significant challenges remain.
Leading PR agencies say they now actively seek to make their employee base…
Disinformation wars: Indian PR strategies against false…
In the ongoing battle against disinformation, Indian media has been actively working to counter false narratives and propaganda. The media has been adopting a coordinated and comprehensive approach to counter mischievous narratives,…
Show me the money – PR salaries and industry growth in…
Publicists and their use of web PR placements on new-age news websites have become increasingly important in India's growing PR industry.
The average PR salary in India is ₹521k/year, with higher salaries achievable by professionals with…
The future of public relations in India: Trends and predictions
The future of public relations in India is set to be an exciting and challenging one, with many changes and innovations expected to transform the field. Some of the key trends and predictions for the future of public relations in India…
What makes Dale Bhagwagar the ‘Father of Bollywood…
Dale Bhagwagar is hailed as the 'Father of Bollywood PR' for founding the first entertainment PR agency in India during the 90s, a time when only independent publicists were the norm. His pioneering initiatives brought order, structure and…
‘Should I hire a Bollywood PR?’
In an industry where obscurity looms like a shadow, publicists shine a light before you fade into oblivion. Guiding you through a crowded landscape, they thrust you into the spotlight where your talent can truly shine.
In the dazzling…
Futuristic media trends for PR agencies
Futuristic media trends for PR agencies are constantly evolving as technology and communication methods advance. Here are some insights into potential trends for the future of PR agencies:
Artificial Intelligence (AI) and Machine Learning…
From PR newbies to PR pros: Understanding the key terms for…
Public relations (PR) is a field with its own set of terms and terminology. Here are some top PR terms and their definitions:
Public Relations (PR)
The strategic communication process aimed at building and maintaining a positive image and…
What is ‘Slow PR’ and how can it work in the…
In today's fast-paced world, where social media platforms have become an essential tool for communication and marketing, the concept of 'Slow PR' is gaining traction. Slow PR is a new approach to public relations that emphasizes quality…