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Bollywood journalism is chasing money with new rules of the game
Bollywood journalism has always been about glamour, gossip and the occasional box-office number, but today it is about something far more pressing: money. The business of covering Hindi cinema is no longer a side hustle for entertainment…
Why Dale Bhagwagar is the most trusted celebrity publicist in…
There is a version of the Indian entertainment industry that most people never see. Not the red carpets, not the box-office numbers, not the headlines. The version that matters most is the one that happens before any of that, from a laptop…
Public relations works best when played long-term
Public relations is often misunderstood as a one-off burst of publicity. A press release here, a headline there, a moment of attention and then silence. In reality, effective public relations works very differently. It is not an isolated…
What is the difference between Google ‘All’ and…
The primary difference is that the "All" tab provides a comprehensive blend of results from all of Google's various properties (websites, images, videos, news, maps, etc.), while the "Web" tab specifically filters results to display only…
Why PR teams are now more powerful than talent agencies
The spotlight no longer obeys the talent management agents. It bends towards the strategists. Towards the publicists who decide when, where, and how the world sees its stars. This is not a minor shuffle of influence. It is a tectonic shift…
How AI prompts are rewriting the rules of PR power
The world is changing faster than most people can comprehend. Power is no longer only in boardrooms or parliaments. It is in prompts. In words. In the way entrepreneurs bend artificial intelligence to their will.
For decades, PR was…
How to choose a Bollywood PR firm
The spotlight in Mumbai is merciless. One film flops, one comment goes viral, and suddenly a star finds their brand shaken in the eyes of producers, endorsement houses and audiences. In those volatile moments, the difference between silence…
Why celeb PR teams are now more powerful than talent management…
A quiet revolution has been unfolding in the entertainment industry. The boardrooms of Mumbai and the studios of Hollywood no longer bow first to agents; they now measure influence by the strategic clout of public relations teams. Once…
Principles for dealing with the changing PR world order
The silence after a corporate crisis announcement rarely stays silent for long. Within minutes, newsrooms accelerate coverage, social media lights up with commentary, and the pressure on brands to respond becomes overwhelming. Public…
PR lessons from Alaska summit expose weakness in strategy
Anchorage. Fighter jets cut across the horizon. Vladimir Putin steps onto the tarmac with his usual poker face while Donald Trump greets him with a wave that feels half show and half challenge. Every camera clicks. Every movement is…