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Tips for firms to react to consumer criticism

Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master. Here are…

McDonald’s India improves their PR

McDonald’s India announced on Thursday that it will now mention complete allergen and nutritional information alongside the complete menu on the McDelivery app. This is being done to ensure that customers make informed food choices. To…

More data on news channels now

BARC India, and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels, said a news release. The data will be released as per the Augmented Data Reporting Standards for…

‘Young & Responsible’: HDFC Life’s latest…

"The pandemic has reminded individuals of the importance of financial security," believes Vishal Sabharwal, Head Marketing, Digital Business & E-commerce, HDFC Life. This is the basis of the message being conveyed by the company's most…

Nakul Chopra takes charge as CEO of BARC

The television audience measurement body of India, Broadcast Audience Research Council (BARC), has appointed its newest Cheif Executive Officer, Nakul Chopra, who previously served as the CEO of Publicis Worldwide (India and South Asia). He…

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