Publicists and their use of web PR placements on new-age news websites have become increasingly important in India’s growing PR industry.
The average PR salary in India is ₹521k/year, with higher salaries achievable by professionals with more than 10 years of experience.
The top PR careers include Public Relations Specialist, Financial Communication Expert and Press Release/Spokesperson, with average base salaries ranging from ₹429k/year to ₹1,029,126/year.
However, salaries vary greatly depending on the level of experience, location, client and skill sets.
A new report unveils the latest hiring and salary trends in Indian startups in 2023, gathered from over 21,000 employees. The report shows that the average salary of a PR executive in India is ₹25,000/month, whereas a PR agency owner earns much much more.
While the PR industry is growing, there is still a lack of formal training on money management in India.