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Why Indian publicists need to be more data literate
Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…
How strategic communication and the right words can revolutionize…
In the fast-paced world of public relations, where perception shapes reality, the art of communication plays a critical role. Success in public relations isn't just about creating a buzz but crafting messages that resonate deeply with the…
Why Dale Bhagwagar is considered Bollywood’s most trusted…
Dale Bhagwagar, the authoritative and experienced Bollywood PR expert, is regarded as the most trusted and ethical publicist in the Indian film industry. Based in Mumbai, the heart of Bollywood, Dale's PR expertise has earned him a stellar…
Case Study: How Bollywood is elevating global artists of Indian…
In the bustling heart of Mumbai, where dreams are woven into the fabric of cinema, Bollywood continues to be a beacon for artists of Indian origin from across the globe. This vibrant industry, with its kaleidoscope of stories and melodies,…
Brief Case Study: New-Age websites take precedence in the PR…
After Legacy and Veteran websites began charging for editorial content, many PR professionals in India are focusing on New-Age websites, which still publish organic content.
The trend of paid news and paid media caught on during the…
Branding in the streaming age
The golden age of streaming has ushered in an era of unprecedented choice for consumers, with a vast array of platforms and content providers vying for their attention. From industry giants like Netflix and Amazon Movies to newcomers, the…
Are you a saleable brand?
Reality check
Financers, funding professionals, corporate companies, and even film producers look for saleable brands -- names that can sell their products and projects.
What Moneybags want
Whether it's advertisements,…
The strategic shift to long-term PR for building trust and…
In public relations (PR) and news media, the strategic approach taken by brands can significantly impact their online presence, particularly on platforms like Google. Instead of relying on short-term shortcuts, businesses should prioritize…
Check these points before hiring a Corporate PR firm
When individuals or businesses consider investing in corporate PR (Public Relations) to build their brand, they often have a range of questions and concerns. Here are some frequently asked questions (FAQs) from both an information and…
5 hot topics dominating the PR Industry in current times
Misinformation and Disinformation: Combatting false information and maintaining trust in an era of fake news.
Diversity, Equity, and Inclusion (DEI): Advocating for diverse representation in PR campaigns and organizations.
Remote…