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Bollywood’s Top Public Relations Firms

Courtesy: Everything PR Don't you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling what's not to love.…

Getting more specific with your PR measurement

Courtesy: PR Daily PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show…

To build teams for the future, ditch the job description

Courtesy: PR Week Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description. But as Target abandoned silos in favor of an integrated…

The Future Of PR In A Digital World

Courtesy: Minute Hack The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from…

Downsized Newsrooms & PR Practitioners

Courtesy: Commonwealth PR  It's pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25%.…

7 things all PR pros should do before going solo

Courtesy: Ragan's PR Daily Public relations is projected to be one of the top 10 occupations by 2022, and there are plenty of career options. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether

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