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With trust in media falling, here are some future options for…
The falling trust in web news media is a complex issue with many factors at play, such as the proliferation of fake news, biased reporting, and sensationalism. As a result, publicists will need to adapt and find new ways to reach their…
Which actor or actress has the best PR firm in Bollywood?
The media presence of Bollywood stars is crucial for their success in the industry, and many of them have excelled in this aspect. While there isn't a particular PR firm that has worked with top Bollywood stars for an extended period of…
Paid News: How it could undermine the fabric of society
Paid news could end the culture of organic public relations and prove detrimental for the fabric of society, feels Kanchan Shrivastav.
In recent years, the rise of paid news has become a worrying trend, and it could have far-reaching…
Visualising the future of PR industry
The future of the PR industry is likely to be shaped by a number of factors, including the increasing use of technology, the changing media landscape, and shifts in the way that businesses and organizations communicate with the public.…
What to tell PR prospects when they say, “you are very…
It's not uncommon for client prospects to have concerns about the cost of public relations (PR) services. When faced with the question of why your PR services are expensive, here are a few points you can consider mentioning to your…
Is the print media dead in India?
It is a common misconception that print media is dead in India. While it is true that digital media has become increasingly popular in recent years, print media continues to thrive in India and plays a significant role in the country's…
The PR industry in Mumbai: A hub of opportunities for growth and…
Mumbai, the financial capital of India, is known for its bustling metropolis, rich history, and cultural diversity. But it's not just these factors that make Mumbai an attractive destination for public relations (PR) professionals and…
Will AI replace PR jobs in the next 20 years?
The field of public relations (PR) has undergone significant changes in recent years, with the rise of social media and the increasing importance of digital communication. While the profession has adapted to these changes, some experts are…
Games PR professionals can play
Here are some ideas for games specifically related to public relations:
Press release writing: Divide the team into small groups and have each group write a press release for a fictional product or event. The press releases can be…
How ChatGPT can influence the world of public relations
ChatGPT, also known as GPT-3, is a revolutionary natural language processing (NLP) model developed by OpenAI. It has the ability to generate human-like text and has already been used for a variety of applications, including chatbots,…