The entertainment industry in India has long been using gossip and controversy as a means of publicity.
‘Actor X and actress Y were spotted holidaying in the Maldives.’
‘Their airport look suggests that the actress was cradling her baby bump.’
‘Could godman Z be one of the contestants on the next season of Bigg Boss?’
‘The latest period drama has tweaked history. The Bollywood queen has been shown in a negative light and this might offend a particular fan community.’
Do these news pieces sound familiar? Once such news headlines are published, the focus of the audience automatically shifts to the names in question. This creates a PR buzz and hype around the actors or their work and intrigues the audience to follow them further.