Why is SEO important?
SEO is the practice of increasing the quantity and quality of traffic to the website through organic search results. It helps businesses find and promote their business. It can be considered as a complete framework since the whole process has a number of guidelines, a number of stages and a set of controls.
Here are seven reasons why your PR agency should have an SEO strategy.
1. It creates visibility and increase rankings:
Visibility is directly related to ranking. When any prospect is searching about what you offer, SEO helps him/her find you easily. The more you are searched for, the higher you rank on the search engine result page (SERP). The higher the business is ranked at, the more it is visible, with the effective SEO efforts applied.
2. Helps to create better experience for the visitor:
The customers expect the page to load in 2 seconds. The SEO experts increase the loading speed of the page and make the website more responsive. So, whenever any consumer visits the page from their desktop, laptop or mobile, they may have seamless and a positive experience. This practice will reduce the bounce rate and would encourage visitors to stay longer on the site.
3. Growth:
The main reason any business uses SEO is for its growth. With improving customer experience, driving more people to the site, driving an edge over competition, building better relations with visitors and increasing conversions and leads helps the growth of any business.
4. Builds trust and credibility:
With keeping patience, taking efforts and making a commitment, SEO experts establishes a brand as an authority. Elements like Quality backlink profiles, user behaviour, machine-learning signals and optimized on-page elements and content goes into establishing an authority. Authority is earned and built over time not overnight. SEO experts makes sure that the brand offers valuable, quality product and service that helps to win the customer’s trust.
5. Local SEO Increases engagement, conversions & traffic:
For a specific vicinity, local SEO aims at optimizing the digital properties of business. The locals could quickly and easily find them and put them one step closer to a transaction. SEO experts do this by optimizing the brands website and its content and including local citations and backlinks, also the local listings relevant to the location and business sector.
6. Global Reach:
SEO helps to create a worldwide reach and can bring in unexpected customers for the business from all corners of the world. It also helps to provide dynamic translation.
7. Structure:
SEO experts helps to create a good structure for the brand. With creating website and making it easier for the consumers to navigate and transact.