- Misinformation and Disinformation: Combatting false information and maintaining trust in an era of fake news.
- Diversity, Equity, and Inclusion (DEI): Advocating for diverse representation in PR campaigns and organizations.
- Remote Work and Collaboration: Adapting PR strategies to the remote work environment and fostering effective collaboration.
- Brand Activism: Companies taking a stand on social and political issues, with PR managing the communication around these stances.
- Measurement and Analytics: Enhancing the measurement of PR impact and proving ROI through advanced analytics.
