Journalists and PR pros share more than people think

At first glance, journalists and public relations professionals might seem like they are playing on opposite teams. One asks the hard questions. The other shapes the message. One looks for flaws. The other guards reputations. But the…

What is the Hindi meaning of the word publicist

If you’ve ever found yourself impressed by a celebrity's media presence or a brand’s overnight rise to fame, chances are there’s a publicist working hard behind the scenes. But while the English term “publicist” rolls easily off the tongue…

Invest in branding yourself for fast career growth

It is not just talent that takes you places anymore. It is visibility. It is recognition. It is trust. Branding yourself is not just a smart move. It is a necessary one. Because whether you know it or not, you are already a brand. The only…

What is legacy media in India

The term 'legacy media' has become increasingly prominent in India's rapidly transforming media ecosystem, yet many remain unclear about what it truly encompasses. Far from being a dismissive label, legacy media represents the foundational…

Why PR is the new king of search visibility in the AI era

In a digital world where content is constantly being created and consumed, a silent revolution is reshaping how people find information. AI-powered search engines have arrived — changing the rules of discovery, trust, and brand visibility.…

Why measuring PR impact is your next business superpower

In a world where attention is currency and perception drives decision-making, public relations is no longer a support function — it’s a strategic lever for growth. Whether it's a Bollywood celebrity generating buzz for their latest film or…

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