PR Agencies in Mumbai

PR maven Dale Bhagwagar, with his unmatched experience, expertise and industry authority, has set new standards in Indian music PR, with the spectacular success of the music launch of 'Legacy'. Recently, the music industry witnessed a…

As we step into 2025, the transformative potential of artificial intelligence (AI) in communications is poised to reshape how we interact, engage, and disseminate information. The integration of AI technologies into communication strategies…

In the realm of search engine optimization (SEO), Google has developed frameworks to ensure that content meets high standards of quality and credibility. One such framework is N.E.E.A.T.T., an extension of the previously established…

The entertainment industry is witnessing what appears to be an orchestrated pushback against South Indian cinema star Sai Pallavi following her candid remarks about Bollywood's publicity apparatus. The actress, who has garnered acclaim…

Bollywood's PR machinery plays a significant role in shaping the public image of stars, managing their brand, and controlling the narrative around them. This behind-the-scenes apparatus is instrumental in promoting films, managing crises,…

FOMO, or the "fear of missing out," can be a powerful psychological trigger that publicists can leverage in pitching to PR prospects. Here are some strategies to incorporate FOMO into your pitches. Highlight Exclusive Opportunities…

Increased Use of Automation - With improving AI technologies, PR professionals will continue adopting automated tools to help write content, track media coverage, identify influencers, manage social media, and more. This allows teams to…

Publicists play a crucial role in shaping and managing the public image of individuals, brands, or organizations. However, not every potential client aligns seamlessly with a publicist's expertise and capabilities. To ensure a successful…

Mumbai - Bollywood, India’s glamorous film industry, thrives on maintaining a pristine public image. Yet, beneath the glitter, it often finds itself facing controversies ranging from on-set feuds to major legal disputes. In these…

Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…