Do Indians trust online news more than print

The way Indians consume news has shifted sharply over the past decade. A growing share of readers now rely on news websites for daily updates, often turning to them before picking up a printed newspaper. Multiple industry surveys and…

The headline ‘formula’ journalists can’t ignore

A strong headline is the first and sometimes only chance to earn attention from both journalists and readers. It can turn a press release into a feature or leave it unopened in an overflowing inbox. Those who understand how journalists…

Master the first ten minutes of any PR crisis

When trouble strikes in the form of bad press or damaging headlines, most people freeze. The clock does not. The first ten minutes after a crisis hits can determine whether you come across as unshaken and in control, or as someone swept…

The role of PR in Bollywood: A comprehensive guide

Behind every glittering premiere and box-office blockbuster lies a calculated PR machinery of influence. In an industry where the overall revenue raised by the Indian film industry grossed just under 200 billion Indian rupees in 2023 and…

The controversial truth about press releases

Press releases were once the most cost-effective way to grab attention in credible news media. A single well-written announcement sent to the right journalist could get prime placement in a respected publication without paying a rupee. That…

Journalists and PR pros share more than people think

At first glance, journalists and public relations professionals might seem like they are playing on opposite teams. One asks the hard questions. The other shapes the message. One looks for flaws. The other guards reputations. But the…

What is the Hindi meaning of the word publicist

If you’ve ever found yourself impressed by a celebrity's media presence or a brand’s overnight rise to fame, chances are there’s a publicist working hard behind the scenes. But while the English term “publicist” rolls easily off the tongue…

Invest in branding yourself for fast career growth

It is not just talent that takes you places anymore. It is visibility. It is recognition. It is trust. Branding yourself is not just a smart move. It is a necessary one. Because whether you know it or not, you are already a brand. The only…

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