PR Agencies in Mumbai

Picture this — a world where consumers aren’t just buying products or services, but investing in relationships, values, and authenticity. That’s the reality brands and publicists face today, as consumer behaviour evolves in ways that are as…

The integrity of journalism has long been its most valuable currency. Yet, in recent years, trust in mainstream news media has been eroding at an alarming rate. This decline can be traced back to the overwhelming influx of paid news and…

Regional outreach through vernacular content has been a cornerstone of public relations strategies in diverse countries, particularly in nations with multiple languages like India. This approach involves creating content in local languages…

Crisis management is a critical component for businesses in India, given the country's diverse economic and environmental challenges. Effective crisis management strategies can help organisations mitigate risks, maintain operational…

Influencer marketing has become an integral part of digital strategies in India, with a significant impact on traditional public relations (PR) practices. The rapid growth of influencer marketing is attributed to its ability to connect…

The role of artificial intelligence (AI) and technology in shaping public relations (PR) strategies in India is becoming increasingly significant. AI technologies such as natural language processing and data analytics are empowering PR…

Crafting a thought leadership strategy is crucial for establishing credibility and influence in your industry. Here are seven essentials to help you develop an effective PR approach: Define Clear Objectives: Establishing clear goals is…

In recent years, public relations (PR) agencies have been adopting innovative strategies to stay ahead in a rapidly evolving communications environment. Here are five disruptive tactics that PR agencies are using to enhance their campaigns:…

Optimising images and videos for search engine optimisation (SEO) is crucial in enhancing the visibility and ranking of your content on search engines. This involves several key strategies that align with traditional keyword research while…

The public relations industry faces a significant challenge in maintaining pricing standards due to the prevalence of undercutting. This practice, where firms offer services at lower rates than their competitors, can lead to detrimental…