Why PR teams are now more powerful than talent agencies

The spotlight no longer obeys the talent management agents. It bends towards the strategists. Towards the publicists who decide when, where, and how the world sees its stars. This is not a minor shuffle of influence. It is a tectonic shift…

How AI prompts are rewriting the rules of PR power

The world is changing faster than most people can comprehend. Power is no longer only in boardrooms or parliaments. It is in prompts. In words. In the way entrepreneurs bend artificial intelligence to their will. For decades, PR was…

How to choose a Bollywood PR firm

The spotlight in Mumbai is merciless. One film flops, one comment goes viral, and suddenly a star finds their brand shaken in the eyes of producers, endorsement houses and audiences. In those volatile moments, the difference between silence…

Principles for dealing with the changing PR world order

The silence after a corporate crisis announcement rarely stays silent for long. Within minutes, newsrooms accelerate coverage, social media lights up with commentary, and the pressure on brands to respond becomes overwhelming. Public…

PR lessons from Alaska summit expose weakness in strategy

Anchorage. Fighter jets cut across the horizon. Vladimir Putin steps onto the tarmac with his usual poker face while Donald Trump greets him with a wave that feels half show and half challenge. Every camera clicks. Every movement is…

Do Indians trust online news more than print

The way Indians consume news has shifted sharply over the past decade. A growing share of readers now rely on news websites for daily updates, often turning to them before picking up a printed newspaper. Multiple industry surveys and…

The headline ‘formula’ journalists can’t ignore

A strong headline is the first and sometimes only chance to earn attention from both journalists and readers. It can turn a press release into a feature or leave it unopened in an overflowing inbox. Those who understand how journalists…

Master the first ten minutes of any PR crisis

When trouble strikes in the form of bad press or damaging headlines, most people freeze. The clock does not. The first ten minutes after a crisis hits can determine whether you come across as unshaken and in control, or as someone swept…

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