Why PR is the new king of search visibility in the AI era

In a digital world where content is constantly being created and consumed, a silent revolution is reshaping how people find information. AI-powered search engines have arrived — changing the rules of discovery, trust, and brand visibility.…

Why measuring PR impact is your next business superpower

In a world where attention is currency and perception drives decision-making, public relations is no longer a support function — it’s a strategic lever for growth. Whether it's a Bollywood celebrity generating buzz for their latest film or…

Bollywood PR secrets no one talks about!

In the world of Bollywood, it’s not just talent that creates a superstar — it’s perception. And perception is not accidental. It’s constructed, curated and cleverly controlled by the architects of influence — the Bollywood PR professionals.…

How brands can adapt to shifting consumer demands

Picture this — a world where consumers aren’t just buying products or services, but investing in relationships, values, and authenticity. That’s the reality brands and publicists face today, as consumer behaviour evolves in ways that are as…

The enduring role of vernacular media in public relations

Regional outreach through vernacular content has been a cornerstone of public relations strategies in diverse countries, particularly in nations with multiple languages like India. This approach involves creating content in local languages…

How influencer marketing is affecting Indian PR

Influencer marketing has become an integral part of digital strategies in India, with a significant impact on traditional public relations (PR) practices. The rapid growth of influencer marketing is attributed to its ability to connect…

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