Why SEO optimised visuals matter online

Optimising images and videos for search engine optimisation (SEO) is crucial in enhancing the visibility and ranking of your content on search engines. This involves several key strategies that align with traditional keyword research while…

Why PR agencies should avoid undercutting prices

The public relations industry faces a significant challenge in maintaining pricing standards due to the prevalence of undercutting. This practice, where firms offer services at lower rates than their competitors, can lead to detrimental…

5 ways you can grow your independent PR business

In the competitive world of public relations, scaling an independent agency requires careful planning and strategic execution. As demand for effective communication services continues to grow, agencies must adapt to meet client needs while…

Why visual storytelling matters in Public Relations

Visual storytelling has become an indispensable tool in public relations (PR) campaigns, offering numerous benefits that enhance engagement, brand recognition, and message retention. Here are five key reasons why visual storytelling is…

How AI will revolutionize PR and comms in 2025

As we step into 2025, the transformative potential of artificial intelligence (AI) in communications is poised to reshape how we interact, engage, and disseminate information. The integration of AI technologies into communication strategies…

Understanding N.E.E.A.T.T. in Google SEO

In the realm of search engine optimization (SEO), Google has developed frameworks to ensure that content meets high standards of quality and credibility. One such framework is N.E.E.A.T.T., an extension of the previously established…

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