The role of PR in Bollywood: A comprehensive guide

Behind every glittering premiere and box-office blockbuster lies a calculated PR machinery of influence. In an industry where the overall revenue raised by the Indian film industry grossed just under 200 billion Indian rupees in 2023 and…

The controversial truth about press releases

Press releases were once the most cost-effective way to grab attention in credible news media. A single well-written announcement sent to the right journalist could get prime placement in a respected publication without paying a rupee. That…

Journalists and PR pros share more than people think

At first glance, journalists and public relations professionals might seem like they are playing on opposite teams. One asks the hard questions. The other shapes the message. One looks for flaws. The other guards reputations. But the…

What is the Hindi meaning of the word publicist

If you’ve ever found yourself impressed by a celebrity's media presence or a brand’s overnight rise to fame, chances are there’s a publicist working hard behind the scenes. But while the English term “publicist” rolls easily off the tongue…

Invest in branding yourself for fast career growth

It is not just talent that takes you places anymore. It is visibility. It is recognition. It is trust. Branding yourself is not just a smart move. It is a necessary one. Because whether you know it or not, you are already a brand. The only…

What is legacy media in India

The term 'legacy media' has become increasingly prominent in India's rapidly transforming media ecosystem, yet many remain unclear about what it truly encompasses. Far from being a dismissive label, legacy media represents the foundational…

Why PR is the new king of search visibility in the AI era

In a digital world where content is constantly being created and consumed, a silent revolution is reshaping how people find information. AI-powered search engines have arrived — changing the rules of discovery, trust, and brand visibility.…

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