Top 10 PR trends to watch out for

Increased Use of Automation - With improving AI technologies, PR professionals will continue adopting automated tools to help write content, track media coverage, identify influencers, manage social media, and more. This allows teams to…

The key criteria publicists consider when choosing clients

Publicists play a crucial role in shaping and managing the public image of individuals, brands, or organizations. However, not every potential client aligns seamlessly with a publicist's expertise and capabilities. To ensure a successful…

Behind the scenes: Crisis management transforming…

Mumbai - Bollywood, India’s glamorous film industry, thrives on maintaining a pristine public image. Yet, beneath the glitter, it often finds itself facing controversies ranging from on-set feuds to major legal disputes. In these…

Five inspiring PR branding lessons from Shah Rukh Khan

Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…

The perils of an absent digital legacy

In our increasingly online world, establishing a strategic public relations legacy on Google now shapes personal and professional reputations that endure beyond one's lifetime. Neglecting this imperative digital footprint carries profound…

Why Indian publicists need to be more data literate

Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…

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