PR Agencies in Mumbai

The entertainment industry is witnessing what appears to be an orchestrated pushback against South Indian cinema star Sai Pallavi following her candid remarks about Bollywood's publicity apparatus. The actress, who has garnered acclaim…

Bollywood's PR machinery plays a significant role in shaping the public image of stars, managing their brand, and controlling the narrative around them. This behind-the-scenes apparatus is instrumental in promoting films, managing crises,…

FOMO, or the "fear of missing out," can be a powerful psychological trigger that publicists can leverage in pitching to PR prospects. Here are some strategies to incorporate FOMO into your pitches. Highlight Exclusive Opportunities…

Increased Use of Automation - With improving AI technologies, PR professionals will continue adopting automated tools to help write content, track media coverage, identify influencers, manage social media, and more. This allows teams to…

Publicists play a crucial role in shaping and managing the public image of individuals, brands, or organizations. However, not every potential client aligns seamlessly with a publicist's expertise and capabilities. To ensure a successful…

Mumbai - Bollywood, India’s glamorous film industry, thrives on maintaining a pristine public image. Yet, beneath the glitter, it often finds itself facing controversies ranging from on-set feuds to major legal disputes. In these…

Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…

In today's digital age, businesses have a plethora of options when it comes to choosing the right platform to showcase their content. While veteran and legacy websites have their own advantages, new-age websites offer unique benefits that…

In our increasingly online world, establishing a strategic public relations legacy on Google now shapes personal and professional reputations that endure beyond one's lifetime. Neglecting this imperative digital footprint carries profound…

Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…