PR Agencies in Mumbai

In a world where attention is currency and perception drives decision-making, public relations is no longer a support function — it’s a strategic lever for growth. Whether it's a Bollywood celebrity generating buzz for their latest film or…

Have you ever seen a Bollywood movie trend out of nowhere on X (formerly Twitter) or Instagram, even when no one seems to be talking about it? Of course, you have. And here’s the thing—it’s not an accident. While PR agencies get…

In the world of Bollywood, it’s not just talent that creates a superstar — it’s perception. And perception is not accidental. It’s constructed, curated and cleverly controlled by the architects of influence — the Bollywood PR professionals.…

In the ever-evolving digital landscape, simply writing an article, sending out a newsletter, or posting on social media is no longer enough. To stand out, brands must adopt a strategic, data-driven approach to content creation—leveraging…

Picture this — a world where consumers aren’t just buying products or services, but investing in relationships, values, and authenticity. That’s the reality brands and publicists face today, as consumer behaviour evolves in ways that are as…

The integrity of journalism has long been its most valuable currency. Yet, in recent years, trust in mainstream news media has been eroding at an alarming rate. This decline can be traced back to the overwhelming influx of paid news and…

Regional outreach through vernacular content has been a cornerstone of public relations strategies in diverse countries, particularly in nations with multiple languages like India. This approach involves creating content in local languages…

Crisis management is a critical component for businesses in India, given the country's diverse economic and environmental challenges. Effective crisis management strategies can help organisations mitigate risks, maintain operational…

Influencer marketing has become an integral part of digital strategies in India, with a significant impact on traditional public relations (PR) practices. The rapid growth of influencer marketing is attributed to its ability to connect…

The role of artificial intelligence (AI) and technology in shaping public relations (PR) strategies in India is becoming increasingly significant. AI technologies such as natural language processing and data analytics are empowering PR…