Browsing Tag

Bollywood celebrities

How does PR work in the favour of Bigg Boss contestants?

The format of the popular reality show, Bigg Boss, is such that audience votes determine who will stay in the house for how long. The duration of their stay, in turn, determines their income and popularity. Each Bigg Boss contestant has a…

How does Bollywood PR machinery work?

Bollywood PR machinery is one of the driving forces behind the success of celebrities and films. Most celebrities or film producers hire a specialized publicist to handle press, controversies, and gossip. The publicist also rolls out…

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether

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