corporate PR

Paid news could end the culture of organic public relations and prove detrimental for the fabric of society, feels Kanchan Shrivastav. In recent years, the rise of paid news has become a worrying trend, and it could have far-reaching…

The importance of public relations (PR) in today's business landscape cannot be overstated. PR plays a crucial role in shaping the public's perception of a person, company and its products, and helps people and businesses build a brand and…

Simple answer: Nothing much! You will still have a house to stay in. You will still have a decent vehicle to travel in. You will still have good clothes to wear. And you will still have the money to eat good quality tasty food. However,…

Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master. Here are…

People confuse between New-Age, Veteran and Legacy websites. Anyone who wants to look at their PR, branding, hype and publicity, or create a strong Google presence, needs to understand the difference.

Courtesy: India Today For majority of students pursuing a college degree, internship is important from both career point of view as well as from the academic angle. After completion of few semesters or before the last semester,…