Browsing Tag

corporate PR

Paid News: How it could undermine the fabric of society

Paid news could end the culture of organic public relations and prove detrimental for the fabric of society, feels Kanchan Shrivastav. In recent years, the rise of paid news has become a worrying trend, and it could have far-reaching…

The drawbacks of not investing in branding and promotion

The importance of public relations (PR) in today's business landscape cannot be overstated. PR plays a crucial role in shaping the public's perception of a person, company and its products, and helps people and businesses build a brand and…

Tips for firms to react to consumer criticism

Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master. Here are…

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