India

The term 'legacy media' has become increasingly prominent in India's rapidly transforming media ecosystem, yet many remain unclear about what it truly encompasses. Far from being a dismissive label, legacy media represents the foundational…

Dale Bhagwagar is hailed as the 'Father of Bollywood PR' for founding the first entertainment PR agency in India during the 90s, a time when only independent publicists were the norm. His pioneering initiatives brought order, structure and…

It is a common misconception that print media is dead in India. While it is true that digital media has become increasingly popular in recent years, print media continues to thrive in India and plays a significant role in the country's…

The importance of public relations (PR) in today's business landscape cannot be overstated. PR plays a crucial role in shaping the public's perception of a person, company and its products, and helps people and businesses build a brand and…

Simple answer: Nothing much! You will still have a house to stay in. You will still have a decent vehicle to travel in. You will still have good clothes to wear. And you will still have the money to eat good quality tasty food. However,…

Different domains require different writing styles. PR writing style is unique too. The goal of PR aka Public Relations is to persuade journalists and influencers to pick your client’s products and services and feature them. The content…

Communication channels have evolved drastically over the past few decades. Digital and social mediums have joined print, radio, and television and have opened a multitude of opportunities for those looking forward to a career in journalism.…

The media and entertainment industry in India is expected to grow exponentially between 2020-2023. The spectacular growth rate points to the volume of jobs that are expected to be created in the field of journalism. This makes it a great…

In the rapidly growing business world, there is a significant buzz around online internships. As students, it is only natural for you to doubt whether virtual internships can benefit your career. If you have also been skeptical, here is…

PR in music is the best way to attract attention to a song, number, single, music video or album. It involves publicity about the announcement, launch, and promotion phases of the music to create a curiosity among the audience to look it up…