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Why is content writing considered to be the most important part of a PR internship?

Different domains require different writing styles. PR writing style is unique too. The goal of PR aka Public Relations is to persuade journalists and influencers to pick your client’s products and services and feature them. The content needs to convince them about the suitability of your client’s offering to boost their reputation too.

Also, journalists have become lazy and many times pick up PR content only because they wish to avoid writing. Most PRs thus offer readymade content to journalists.

This also helps them to put in details based on their client’s requirements. PR writing is a special niche and thus content writing internships have become synonymous with a PR internship in India.

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