PR team

Courtesy: Inside Sport A broadcast industry PR professional for a decade and a half, Preeti Puri Sharma leaves Star India after a six-year stint. During her tenure with India's leading sports broadcaster, she had been in charge for…

Courtesy: Medium Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people…

Courtesy: Everything PR Don't you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling what's not to love.…

Courtesy: PR Daily PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show…

Courtesy: marklives While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in…

Courtesy: PR Week Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description. But as Target abandoned silos in favor of an integrated…