Getting more specific with your PR measurement

Courtesy: PR Daily

PR pros can’t seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show their effectiveness. Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point.

Article: https://www.prdaily.com/getting-more-specific-with-your-pr-measurement/

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