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Courtesy: PR Daily PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show…

Courtesy: marklives While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in…

Courtesy: PR Week Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description. But as Target abandoned silos in favor of an integrated…

Courtesy: Minute Hack The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from…

Courtesy: Commonwealth PR  It's pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25%.…