Shah Rukh Khan, one of Bollywood’s biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King Khan about the importance of PR branding:
1. Be Unique and Stand Out
Khan put himself apart by depicting another new category of acting. He brought his infectious energy to the screen by somersaulting, cartwheeling, lips shaking, eyes shuddering, and more. He knew to be seen and heard, he had to be unique and stand apart from the group. To be memorable, you must offer something unique and accomplish something that hasn’t been done previously.
2. Embrace Simplicity
Simplicity is the most underrated factor in showbiz. However, when the product is strong, there isn’t a requirement for all the extravagant marketing. Khan kept himself very basic, which made him become the hero he is today. Content marketing is not all fancy words and beautiful posters. What matters is how you present it. Extravagant isn’t the best choice all the time. Every now and then, simplicity can be extravagant too.
3. Carry the Brand with You
On-screen and off-screen, Shah Rukh Khan lives by his image. His heroic image is his entire life itself. He’s been married to his high school sweetheart for over 30 years. Every move he makes, from buying a cricket team or associating with the Meer Foundation, which centers around aiding women who are victims of acid attacks, defines his personality, principles, and beliefs. He has cemented his image in India through his decisions, which will be forever remembered. This doesn’t happen overnight but requires careful intentions.
4. Aim for Long-Term Goals
Toward the start of his career, Khan performed a few adversary roles. His point was to get noticed. From the outset, it worked. However, he soon found that the method for making long-term progress was to be adored by the crowd and not related to any roles. This was the turning point in his acting career and is something that everybody should take notes from. It would be great if you could pan out successfully in the first go. However, it’s still acceptable to change paths or pivot more than once in branding or advertising. But remember, pivoting too much or too often could harm the customer attraction and blow the proportion.
5. Ignore the Naysayers
“All the names you give yourself, or those that others call you, are just labels. You are not defined by them, no matter how flattering or uncomplimentary they are. What defines you is your heart.” Khan reminds us not to be bogged down by criticism or labels. Focus on your core values and stay true to your brand’s essence. With hard work and consistency, you can overcome any negative perception.
Shah Rukh Khan’s journey is a testament to the power of branding and marketing. By being unique, embracing simplicity, living the brand, aiming high, and staying resilient, he has become a global icon. Startups and businesses can learn a lot from King Khan’s inspiring story and apply these lessons to build a strong, memorable brand.