Is PR required for music releases and song promotions in India?

Just like film releases, it is always a good idea to create a buzz about your music releases too. The right PR will help you promote your work through the right channels.

The promotion of your songs will happen in three stages. These are tease, launch, campaign and tour.

The tease phase involves letting everyone know that you are all set to launch a new title or album. The launch phase is the actual release of your music. The campaign phase marks the extensive promotion of your music through a launch event or an elaborate announcement about your music release on the internet, with multiple websites covering it.

All these stages require press coverage and visibility in online publications. An experienced PR can help you to get the eyeballs you need for promotion and thus increase the song/album’s popularity and revenue.

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