Star India’s vice-president PR Preeti Puri Sharma quits

Courtesy: Inside Sport A broadcast industry PR professional for a decade and a half, Preeti Puri Sharma leaves Star India after a six-year stint. During her tenure with India’s leading sports broadcaster, she had been in charge for development and delivery of strategic communication plans. Article: https://www.insidesport.co/star-indias-vice-president-pr-preeti-puri-sharma-quits/

Getting more specific with your PR measurement

Courtesy: PR Daily PR pros can’t seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show their effectiveness. Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. Article: https://www.prdaily.com/getting-more-specific-with-your-pr-measurement/

7 things all PR pros should do before going solo

Courtesy: Ragan’s PR Daily Public relations is projected to be one of the top 10 occupations by 2022, and there are plenty of career options. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business. They can specialize in a variety of areas, including influencer marketing, crisis communications, media relations and thought leadership. Article: https://www.prdaily.com/7-things-all-pr-pros-should-do-before-going-solo/  

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether they spend more on community goodwill than they do in advertising or marketing. However, public relations, of which a major part is made of controversies and publicity stunts help those involved to promote their clients. Article link: https://timesofindia.indiatimes.com/nri/citizen-journalists/citizen-journalists-reports/sabah-hadi/Bollywood-PRs-A-devious-lot/articleshow/11446925.cms

List of top 8 Indian companies for internship in Public Relations (PR)

Courtesy: India Today For majority of students pursuing a college degree, internship is important from both career point of view as well as from the academic angle. After completion of few semesters or before the last semester, students are required to do internships, so as to get them acquainted with the industry and get an idea of how the actual corporate world functions.List, top, Indian companies, internship, Public Relations, PR, students, college, career, academic, PR companies in India, internship in PR, PR industry, corporate PR, PR agencies in Mumbai, PR agencies in IndiaFor majority of students pursuing a college degree, […]