The format of the popular reality show, Bigg Boss, is such that audience votes determine who will stay in the house for how long. The duration of their stay, in turn, determines their income and popularity. Each Bigg Boss contestant has a publicist or a PR agency working on their imaging, branding, and social media popularity. PR ensures that the contestant continues to make headlines.
Many upcoming actresses play this game!
It even goes as far as urging other Bollywood celebrities to comment on or tweet in favour of contestants to create PR hype. From Twitter trends to controversy-response, the PR handles it all. This way, they ensure a longer stay for their clients. This also helps the TRPs of India’s No 1 reality show to soar even higher.
PRs offer daily happenings and high-quality images to journalists and make way for the long-term popularity of their PR clients that extends beyond their stay in the Bigg Boss house.