Courtesy: Business Upturn article: https://www.businessupturn.com/entertainment/entertainment-news/bollywood-pr-industry-hammered-due-to-coronavirus/
PR offices are shut. Staff is restless. Salaries delayed. Undercutting rampant. Clients being lost. Job cuts are on the way. A slowdown and recession, eminent. Bollywood PR agencies are having their worst nightmares during Coronavirus.
The Indian entertainment public relations business is undergoing a dramatic shift in its business model. Following the 21-day lockdown and impending months of social distancing, Coronavirus is forcing brick and mortar PR agencies in Mumbai, large and small, into a day of reckoning.
The PR industry is suffering in ways it never has, with PR professionals being driven indoors because of the COVID-19 pandemic. Suddenly, all the assets traditional agencies have normally boasted about, are turning into overheads and liabilities.