PR and crisis management

The future of public relations looks bright, with the continued growth and evolution of technology playing a major role in shaping the industry. With the rise of social media and the increasing importance of online brand reputation, public…

Spin doctors, also known as media consultants or political strategists, are individuals or organizations that help politicians and other public figures manage their public image and control the way their messages are perceived by the media…

The entertainment industry in India has long been using gossip and controversy as a means of publicity. ‘Actor X and actress Y were spotted holidaying in the Maldives.’ ‘Their airport look suggests that the actress was cradling her…

The LED advertisement board of a grocery store located in Pashchim Vihar, Delhi, recently flashed obscene advertisements. This prompted the store manager to lodge a police complaint. Allegedly, the board was hacked. Hours before this,…