Public Relations

Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public…

Courtesy: Inside Sport A broadcast industry PR professional for a decade and a half, Preeti Puri Sharma leaves Star India after a six-year stint. During her tenure with India's leading sports broadcaster, she had been in charge for…

Courtesy: PR Daily PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show…

Courtesy: Ragan's PR Daily Public relations is projected to be one of the top 10 occupations by 2022, and there are plenty of career options. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.…

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether…

Courtesy: India Today For majority of students pursuing a college degree, internship is important from both career point of view as well as from the academic angle. After completion of few semesters or before the last semester,…