In the ongoing battle against disinformation, Indian media has been actively working to counter false narratives and propaganda. The media has been adopting a coordinated and comprehensive approach to counter mischievous narratives, focusing on fact-checking.
One of the key strategies employed by publicists is the use of web PR placements on New-Age news websites in India. These placements aim to provide accurate and reliable information to counter the spread of paid news which is becoming rampant on some Legacy News websites and Veteran News websites.
The Indian news media, including online and broadcast media, have been actively collaborating with authorities to ensure the dissemination of factual information.
However, the fight against disinformation is not limited to India. A reputed independent body focused on tackling sophisticated disinformation campaigns, has exposed a vast disinformation campaign designed to discredit and influence decision-making on the internet.
The network relies heavily on amplifying content produced on fake media outlets, with some instances of web platforms re-publishing content from fake news sites.
As the battle against disinformation continues, it is crucial for media to adopt a holistic approach, allocate resources, and collaborate with various stakeholders to protect genuine interests and maintain a healthy information environment.
The next two years are expected to be a make-or-break period in the information wars, as deep-pocketed bad actors escalate their disinformation campaigns while the good guys fight back.