The income of celebrities depends greatly on how they connect with the audience. While focusing on their craft and giving their best performance is important, garnering attention is quintessential. It takes more than a lovely face to get the desired attention. Publicists or PR agents devise a PR plan to ensure publicity.
They also help to clear the reputation in case of negative rumors, allegations, backlash, or scandals. PR agents also offer consultation on the best time to make a public appearance or what to communicate with the media. Reputation management and crisis management are also some responsibilities of PR professionals.