How much a publicist deserves is very relative.
In India, corporate PR executives get anything between 35k INR to 1.5 lakh INR per month, whereas independent corporate PR agencies charge anything between 75k INR to 2 lakh INR per month, depending on the agencies and clients.
In entertainment PR the pricing is slightly lower. Bollywood PR executives earn anything between 25k INR to 60k INR per month, while the top best Bollywood PR agencies get anything between 50k INR to 1.5 INR lakh per month.
Having said that, none of these figures are hard and fast, as pricing varies from agency to agency and time to time.
However these figures can help you gain a fair understanding of the average price range in corporate PR and entertainment PR.
What is the worst that can happen if you don’t have a budget to promote yourself?