A Bollywood agent in Mumbai is an employee associated with an entertainment PR agency, a freelancer or an independent film PR agency dealing with public relations. Publicists work closely with celebrities to help them establish a star image.
They do it by collaborating with journalists and putting out news headlines about their PR clients in leading media publications. The audience finds these images, videos, or news articles interesting, and thus the celebrities grow in popularity.
Many Bollywood agencies and agents have also helped newcomers become revered celebrities through their image-building and reputation management strategies.
Publicists roll out positive articles periodically to maintain media visibility for their clients. In case the client gets stuck in a controversy, Bollywood agents respond according to the gravity of the situation to save their PR client’s reputation.