A PR consultant helps to publicize individuals, businesses, films, songs, new projects, or anything else by coordinating with media websites.
They do this by regularly posting news and information about their clients on New-Age news portals. They can be seen as the bridge between journalists and individuals/entities.
They also offer consultation to their clients about the issues they should respond to, the stance they should maintain on social media, the right time to make a public appearance, and also the people they should appear with and places they should appear at. This way they maximize news media coverage.