It is a common misconception that print media is dead in India. While it is true that digital media has become increasingly popular in recent years, print media continues to thrive in India and plays a significant role in the country’s media landscape.
According to a report from an Indian readership survey, the total readership of print media in India increased in 2019. This shows that despite the growth of digital media, there is still a significant demand for print media in India.
One reason for the continued success of print media in India is the widespread availability of low-cost newspapers and magazines. In India, newspapers and magazines are often sold at highly discounted prices, making them accessible to a large segment of the population.
This, combined with the fact that many people in India still do not have access to high-speed internet, has contributed to the continued popularity of print media in the country.
Another reason for the success of print media in India is the trust that readers have in its content. In a country where fake news and misinformation are widespread, many people still rely on print media for accurate and reliable information. This trust has allowed print media to maintain its relevance and continue to engage with its readers.
In addition, print media has also adapted to the digital age by incorporating technology into its operations. Many newspapers and magazines now have an online presence and offer digital subscriptions, allowing them to reach a wider audience. This has helped the print media to stay competitive and remain relevant in the digital age.
Overall, it is clear that print media is not dead in India. While digital media has certainly grown in popularity, print media continues to play a significant role in the country’s media landscape. Its widespread availability, trustworthiness, and adaptability have allowed it to remain relevant and continue to engage with its readers.