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Is actress Sai Pallavi facing retribution for rejecting the…
The entertainment industry is witnessing what appears to be an orchestrated pushback against South Indian cinema star Sai Pallavi following her candid remarks about Bollywood's publicity apparatus.
The actress, who has garnered acclaim…
The secret sauce: How Bollywood’s PR machinery shapes the…
Bollywood's PR machinery plays a significant role in shaping the public image of stars, managing their brand, and controlling the narrative around them. This behind-the-scenes apparatus is instrumental in promoting films, managing crises,…
How can publicists apply FOMO in pitching to PR prospects?
FOMO, or the "fear of missing out," can be a powerful psychological trigger that publicists can leverage in pitching to PR prospects. Here are some strategies to incorporate FOMO into your pitches.
Highlight Exclusive Opportunities…
Top 10 PR trends to watch out for
Increased Use of Automation - With improving AI technologies, PR professionals will continue adopting automated tools to help write content, track media coverage, identify influencers, manage social media, and more. This allows teams to…
The key criteria publicists consider when choosing clients
Publicists play a crucial role in shaping and managing the public image of individuals, brands, or organizations. However, not every potential client aligns seamlessly with a publicist's expertise and capabilities. To ensure a successful…
Behind the scenes: Crisis management transforming…
Mumbai - Bollywood, India’s glamorous film industry, thrives on maintaining a pristine public image. Yet, beneath the glitter, it often finds itself facing controversies ranging from on-set feuds to major legal disputes.
In these…
Five inspiring PR branding lessons from Shah Rukh Khan
Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…
Benefits of having your articles placed on New-Age websites…
In today's digital age, businesses have a plethora of options when it comes to choosing the right platform to showcase their content. While veteran and legacy websites have their own advantages, new-age websites offer unique benefits that…
The perils of an absent digital legacy
In our increasingly online world, establishing a strategic public relations legacy on Google now shapes personal and professional reputations that endure beyond one's lifetime. Neglecting this imperative digital footprint carries profound…
Why Indian publicists need to be more data literate
Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…