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The impact of fake news on public relations in India
In recent years, India has seen a significant increase in websites that publish sensationalist, factually dubious and outright false stories. These "fake news" websites, often designed to mimic the appearance of legitimate news outlets,…
Public relations challenges faced by Indian startups
As the Indian startup ecosystem continues to grow, young companies are facing various public relations and communications challenges. With limited resources and manpower, startups often struggle to effectively manage media relationships and…
Crisis management in the age of instant communication
As the internet and smartphones bring 24/7 scrutiny and instant criticism, Indian public relations firms are evolving to help clients better manage reputational crises.
Gone are the days when brands had the luxury of time to craft…
Corporate activism: Companies in India are embracing social…
In recent years, there has been a rise in corporate activism in India as companies are increasingly embracing social causes as part of their public relations and branding strategies.
From LGBTQ rights to environmental sustainability,…
Rise of data analytics in PR campaigns: A game-changer for Indian…
Public relations in India is undergoing a major shift as companies embrace data analytics to drive more targeted and measurable PR campaigns. PR agencies and corporate communication teams are increasingly adopting web scraping, sentiment…
Diversity and inclusion in PR: Progress and challenges in the…
The public relations (PR) industry in India has seen a gradual shift towards more diversity and inclusion in recent years, but significant challenges remain.
Leading PR agencies say they now actively seek to make their employee base…
Disinformation wars: Indian PR strategies against false…
In the ongoing battle against disinformation, Indian media has been actively working to counter false narratives and propaganda. The media has been adopting a coordinated and comprehensive approach to counter mischievous narratives,…
Show me the money – PR salaries and industry growth in…
Publicists and their use of web PR placements on new-age news websites have become increasingly important in India's growing PR industry.
The average PR salary in India is ₹521k/year, with higher salaries achievable by professionals with…
The future of public relations in India: Trends and predictions
The future of public relations in India is set to be an exciting and challenging one, with many changes and innovations expected to transform the field. Some of the key trends and predictions for the future of public relations in India…
What makes Dale Bhagwagar the ‘Father of Bollywood…
Dale Bhagwagar is hailed as the 'Father of Bollywood PR' for founding the first entertainment PR agency in India during the 90s, a time when only independent publicists were the norm. His pioneering initiatives brought order, structure and…