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What interns in creative fields want from employers; to stay…
Ogilvy South's George Kovoor recently opined in an afaqs article that there are ways in which an agency can adapt to the online model, to become more productive through efficient brainstorming - something that is strictly conducted…
‘Young & Responsible’: HDFC Life’s latest…
"The pandemic has reminded individuals of the importance of financial security," believes Vishal Sabharwal, Head Marketing, Digital Business & E-commerce, HDFC Life. This is the basis of the message being conveyed by the company's most…
Nakul Chopra takes charge as CEO of BARC
The television audience measurement body of India, Broadcast Audience Research Council (BARC), has appointed its newest Cheif Executive Officer, Nakul Chopra, who previously served as the CEO of Publicis Worldwide (India and South Asia). He…
News publisher Business Upturn goes tricolour to celebrate 75th…
Leading Indian news publisher Business Upturn found an interesting way to mark the 75th Independence Day of India. The publisher painted the website in tricolor so as to remind its users of the special occasion and commemorate the glorious…
Top 3 advantages and disadvantages of Online News
The rise of the internet era gave a closure to the print news. Television viewing is also giving way to the internet. There are some advantages as well as disadvantages of Online News.
Advantages of online news are as follows:
1. Easier…
7 smart tips for writing a perfect news release
News release? Yes, you read it right. India is updating and developing in every field of technology, science, education etc., but if the matter is related to Public Relations, then even today the old words are used.
The name press…
7 types of blogs one can create
Blogging is to provide inspiration, create connection and spread awareness on various topics. When one starts with blogging, it’s not for readership purpose only, it has a lot of gratification attached to it. As travel, food and fashion…
Top product photographers in India
Which is the most trending business in the world? Ecommerce is the most trending industry. We are influenced to buy the product after we see them. But do you ever wonder who clicks them? There are some creative professionals whose niche is…
PR then and now: A 10 years retrospective
Public relations & marketing plays a very important role in influencing a customer and changing his mind. PR and marketing strategies have been around since the time of World War I. With the passage of time, PR and marketing strategies…
5 changing trends in the PR industry
Public Relations is not only about getting clients coverage in the media, it is a lot more than that. Apart from glitz and glamour, it is a field where there is a communication strategy involved using traditional as well as digital methods.…