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Do Bollywood stars have PR agents handling their publicity?
The income of celebrities depends greatly on how they connect with the audience. While focusing on their craft and giving their best performance is important, garnering attention is quintessential. It takes more than a lovely face to get…
How does Bollywood PR machinery work?
Bollywood PR machinery is one of the driving forces behind the success of celebrities and films. Most celebrities or film producers hire a specialized publicist to handle press, controversies, and gossip. The publicist also rolls out…
Can a Press Release be termed as PR?
The simple answer to this is 'No'.
PR means Public Relations, not Press Release. Let's repeat that in different words. PR is NOT a short-form for Press Release.
Terming a Press Release as "PR" is actually a confusion, caused mostly by…
Tips for firms to react to consumer criticism
Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master.
Here are…
McDonald’s India improves their PR
McDonald’s India announced on Thursday that it will now mention complete allergen and nutritional information alongside the complete menu on the McDelivery app. This is being done to ensure that customers make informed food choices.
To…
Hacked digital advertisement board of a grocery store in Delhi…
The LED advertisement board of a grocery store located in Pashchim Vihar, Delhi, recently flashed obscene advertisements. This prompted the store manager to lodge a police complaint. Allegedly, the board was hacked.
Hours before this,…
What are New-Age websites, Veteran websites and Legacy websites?
People confuse between New-Age, Veteran and Legacy websites. Anyone who wants to look at their PR, branding, hype and publicity, or create a strong Google presence, needs to understand the difference.
More data on news channels now
BARC India, and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels, said a news release. The data will be released as per the Augmented Data Reporting Standards for…
What constitutes a PR Crisis – and what it definitely…
It is ironic that the PR industry struggles with reputation management of its own. The executives who work day and night to make sure their clients save face in public make no efforts to save their own. However, leading industry…
A journalist must always have scepticism, says Shekhar Gupta
Industry veteran Shekhar Gupta recently sat down for a virtual podcast recording with Kushal Mehra from Carvaka. In an hour-and-twenty-two-minute-long conversation, the two went through the evolution of Indian journalism since 1977. One of…