PR in music is the best way to attract attention to a song, number, single, music video or album. It involves publicity about the announcement, launch, and promotion phases of the music to create a curiosity among the audience to look it up and listen.
The PR team’s efforts through each of the phases are publicized extensively in publications through behind the scene glimpses, news, images, news snippets, appreciation and quotes from industry veterans, etc.
A PR agent, Bollywood publicist or Bollywood music publicist takes care of all of this by coordinating with news editors, news websites and Bollywood journalists. PR activities for music releases complement other marketing efforts and thus contribute to the success and revenue.
To find out more about music PR or music PR agencies in Mumbai, India, you can visit the Music PR section on the site.