Author

Yatharth Vohra

Yatharth Vohra is a multifaceted media student from New Delhi, working passionately towards changing the way masses interact with each other in this new age. With a varied experience across industries, from radio to fashion to digital marketing, he aims to venture into political communication soon.

What constitutes a PR Crisis – and what it definitely…

It is ironic that the PR industry struggles with reputation management of its own. The executives who work day and night to make sure their clients save face in public make no efforts to save their own. However, leading industry…

A journalist must always have scepticism, says Shekhar Gupta

Industry veteran Shekhar Gupta recently sat down for a virtual podcast recording with Kushal Mehra from Carvaka. In an hour-and-twenty-two-minute-long conversation, the two went through the evolution of Indian journalism since 1977. One of…

What interns in creative fields want from employers; to stay…

Ogilvy South's George Kovoor recently opined in an afaqs article that there are ways in which an agency can adapt to the online model, to become more productive through efficient brainstorming - something that is strictly conducted…

‘Young & Responsible’: HDFC Life’s latest…

"The pandemic has reminded individuals of the importance of financial security," believes Vishal Sabharwal, Head Marketing, Digital Business & E-commerce, HDFC Life. This is the basis of the message being conveyed by the company's most…

Nakul Chopra takes charge as CEO of BARC

The television audience measurement body of India, Broadcast Audience Research Council (BARC), has appointed its newest Cheif Executive Officer, Nakul Chopra, who previously served as the CEO of Publicis Worldwide (India and South Asia). He…