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The controversial truth about press releases
Press releases were once the most cost-effective way to grab attention in credible news media. A single well-written announcement sent to the right journalist could get prime placement in a respected publication without paying a rupee. That…
Why editorial values are the backbone of credible journalism
There is a reason why some news publications are trusted across generations while others fizzle out as passing trends. The secret is not hidden in technology or scale. It lies in something far more powerful. Integrity.
At a time when…
Journalists and PR pros share more than people think
At first glance, journalists and public relations professionals might seem like they are playing on opposite teams. One asks the hard questions. The other shapes the message. One looks for flaws. The other guards reputations. But the…
What is the Hindi meaning of the word publicist
If you’ve ever found yourself impressed by a celebrity's media presence or a brand’s overnight rise to fame, chances are there’s a publicist working hard behind the scenes. But while the English term “publicist” rolls easily off the tongue…
Invest in branding yourself for fast career growth
It is not just talent that takes you places anymore. It is visibility. It is recognition. It is trust. Branding yourself is not just a smart move. It is a necessary one. Because whether you know it or not, you are already a brand. The only…
Why Vitamin P is the one supplement your career cannot skip
Most people wake up thinking they need more discipline more sleep or maybe more vitamins. But what they often miss is the most underestimated yet powerful element of success. Vitamin P. That’s right. Perception. Not popularity. Not…
The smartest publicists are already doing this differently
Once upon a time, public relations was about long lunches, press releases and schmoozing journalists into printing stories. That game has changed. Today, it is all about credibility, precision and timing. If you are still clinging to…
What is legacy media in India
The term 'legacy media' has become increasingly prominent in India's rapidly transforming media ecosystem, yet many remain unclear about what it truly encompasses. Far from being a dismissive label, legacy media represents the foundational…
Why PR is the new king of search visibility in the AI era
In a digital world where content is constantly being created and consumed, a silent revolution is reshaping how people find information. AI-powered search engines have arrived — changing the rules of discovery, trust, and brand visibility.…
Why measuring PR impact is your next business superpower
In a world where attention is currency and perception drives decision-making, public relations is no longer a support function — it’s a strategic lever for growth. Whether it's a Bollywood celebrity generating buzz for their latest film or…