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The key criteria publicists consider when choosing clients
Publicists play a crucial role in shaping and managing the public image of individuals, brands, or organizations. However, not every potential client aligns seamlessly with a publicist's expertise and capabilities. To ensure a successful…
Behind the scenes: Crisis management transforming…
Mumbai - Bollywood, India’s glamorous film industry, thrives on maintaining a pristine public image. Yet, beneath the glitter, it often finds itself facing controversies ranging from on-set feuds to major legal disputes.
In these…
Five inspiring PR branding lessons from Shah Rukh Khan
Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…
Benefits of having your articles placed on New-Age websites…
In today's digital age, businesses have a plethora of options when it comes to choosing the right platform to showcase their content. While veteran and legacy websites have their own advantages, new-age websites offer unique benefits that…
The perils of an absent digital legacy
In our increasingly online world, establishing a strategic public relations legacy on Google now shapes personal and professional reputations that endure beyond one's lifetime. Neglecting this imperative digital footprint carries profound…
Why Indian publicists need to be more data literate
Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…
How strategic communication and the right words can revolutionize…
In the fast-paced world of public relations, where perception shapes reality, the art of communication plays a critical role. Success in public relations isn't just about creating a buzz but crafting messages that resonate deeply with the…
Why Dale Bhagwagar is considered Bollywood’s most trusted…
Dale Bhagwagar, the authoritative and experienced Bollywood PR expert, is regarded as the most trusted and ethical publicist in the Indian film industry. Based in Mumbai, the heart of Bollywood, Dale's PR expertise has earned him a stellar…
Case Study: How Bollywood is elevating global artists of Indian…
In the bustling heart of Mumbai, where dreams are woven into the fabric of cinema, Bollywood continues to be a beacon for artists of Indian origin from across the globe. This vibrant industry, with its kaleidoscope of stories and melodies,…
Brief Case Study: New-Age websites take precedence in the PR…
After Legacy and Veteran websites began charging for editorial content, many PR professionals in India are focusing on New-Age websites, which still publish organic content.
The trend of paid news and paid media caught on during the…