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PR lessons from Alaska summit expose weakness in strategy
Anchorage. Fighter jets cut across the horizon. Vladimir Putin steps onto the tarmac with his usual poker face while Donald Trump greets him with a wave that feels half show and half challenge. Every camera clicks. Every movement is…
10 reasons to always hire the most known publicists in India
In high-stakes publicity, reputation is everything. When the difference between obscurity and a front-page feature can be a single phone call, hiring one of the most known and famous publicists in India is less an expense and more an…
Do Indians trust online news more than print
The way Indians consume news has shifted sharply over the past decade. A growing share of readers now rely on news websites for daily updates, often turning to them before picking up a printed newspaper. Multiple industry surveys and…
The headline ‘formula’ journalists can’t ignore
A strong headline is the first and sometimes only chance to earn attention from both journalists and readers. It can turn a press release into a feature or leave it unopened in an overflowing inbox. Those who understand how journalists…
Master the first ten minutes of any PR crisis
When trouble strikes in the form of bad press or damaging headlines, most people freeze. The clock does not. The first ten minutes after a crisis hits can determine whether you come across as unshaken and in control, or as someone swept…
The role of PR in Bollywood: A comprehensive guide
Behind every glittering premiere and box-office blockbuster lies a calculated PR machinery of influence. In an industry where the overall revenue raised by the Indian film industry grossed just under 200 billion Indian rupees in 2023 and…
The controversial truth about press releases
Press releases were once the most cost-effective way to grab attention in credible news media. A single well-written announcement sent to the right journalist could get prime placement in a respected publication without paying a rupee. That…
Why editorial values are the backbone of credible journalism
There is a reason why some news publications are trusted across generations while others fizzle out as passing trends. The secret is not hidden in technology or scale. It lies in something far more powerful. Integrity.
At a time when…
Journalists and PR pros share more than people think
At first glance, journalists and public relations professionals might seem like they are playing on opposite teams. One asks the hard questions. The other shapes the message. One looks for flaws. The other guards reputations. But the…
What is the Hindi meaning of the word publicist
If you’ve ever found yourself impressed by a celebrity's media presence or a brand’s overnight rise to fame, chances are there’s a publicist working hard behind the scenes. But while the English term “publicist” rolls easily off the tongue…