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The smartest publicists are already doing this differently
Once upon a time, public relations was about long lunches, press releases and schmoozing journalists into printing stories. That game has changed. Today, it is all about credibility, precision and timing. If you are still clinging to…
What is legacy media in India
The term 'legacy media' has become increasingly prominent in India's rapidly transforming media ecosystem, yet many remain unclear about what it truly encompasses. Far from being a dismissive label, legacy media represents the foundational…
Why PR is the new king of search visibility in the AI era
In a digital world where content is constantly being created and consumed, a silent revolution is reshaping how people find information. AI-powered search engines have arrived — changing the rules of discovery, trust, and brand visibility.…
Why measuring PR impact is your next business superpower
In a world where attention is currency and perception drives decision-making, public relations is no longer a support function — it’s a strategic lever for growth. Whether it's a Bollywood celebrity generating buzz for their latest film or…
How Bollywood’s digital marketing agencies manipulate X and…
Have you ever seen a Bollywood movie trend out of nowhere on X (formerly Twitter) or Instagram, even when no one seems to be talking about it?
Of course, you have. And here’s the thing—it’s not an accident.
While PR agencies get…
Bollywood PR secrets no one talks about!
In the world of Bollywood, it’s not just talent that creates a superstar — it’s perception. And perception is not accidental. It’s constructed, curated and cleverly controlled by the architects of influence — the Bollywood PR professionals.…
The ultimate guide to maximising your content for brand success
In the ever-evolving digital landscape, simply writing an article, sending out a newsletter, or posting on social media is no longer enough. To stand out, brands must adopt a strategic, data-driven approach to content creation—leveraging…
How brands can adapt to shifting consumer demands
Picture this — a world where consumers aren’t just buying products or services, but investing in relationships, values, and authenticity. That’s the reality brands and publicists face today, as consumer behaviour evolves in ways that are as…
Payola journalism is killing trust in media and here’s why it…
The integrity of journalism has long been its most valuable currency. Yet, in recent years, trust in mainstream news media has been eroding at an alarming rate. This decline can be traced back to the overwhelming influx of paid news and…
The enduring role of vernacular media in public relations
Regional outreach through vernacular content has been a cornerstone of public relations strategies in diverse countries, particularly in nations with multiple languages like India. This approach involves creating content in local languages…