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The ultimate guide to maximising your content for brand success
In the ever-evolving digital landscape, simply writing an article, sending out a newsletter, or posting on social media is no longer enough. To stand out, brands must adopt a strategic, data-driven approach to content creation—leveraging…
How brands can adapt to shifting consumer demands
Picture this — a world where consumers aren’t just buying products or services, but investing in relationships, values, and authenticity. That’s the reality brands and publicists face today, as consumer behaviour evolves in ways that are as…
Payola journalism is killing trust in media and here’s why it…
The integrity of journalism has long been its most valuable currency. Yet, in recent years, trust in mainstream news media has been eroding at an alarming rate. This decline can be traced back to the overwhelming influx of paid news and…
The enduring role of vernacular media in public relations
Regional outreach through vernacular content has been a cornerstone of public relations strategies in diverse countries, particularly in nations with multiple languages like India. This approach involves creating content in local languages…
How Indian PR firms can benefit from proactive crisis planning
Crisis management is a critical component for businesses in India, given the country's diverse economic and environmental challenges. Effective crisis management strategies can help organisations mitigate risks, maintain operational…
How influencer marketing is affecting Indian PR
Influencer marketing has become an integral part of digital strategies in India, with a significant impact on traditional public relations (PR) practices. The rapid growth of influencer marketing is attributed to its ability to connect…
How AI is reshaping Indian PR practices at breakneck speed
The role of artificial intelligence (AI) and technology in shaping public relations (PR) strategies in India is becoming increasingly significant. AI technologies such as natural language processing and data analytics are empowering PR…
Building influence through thoughtful content creation
Crafting a thought leadership strategy is crucial for establishing credibility and influence in your industry. Here are seven essentials to help you develop an effective PR approach:
Define Clear Objectives: Establishing clear goals is…
5 ways PR is changing the game with innovative tactics
In recent years, public relations (PR) agencies have been adopting innovative strategies to stay ahead in a rapidly evolving communications environment. Here are five disruptive tactics that PR agencies are using to enhance their campaigns:…
Why SEO optimised visuals matter online
Optimising images and videos for search engine optimisation (SEO) is crucial in enhancing the visibility and ranking of your content on search engines. This involves several key strategies that align with traditional keyword research while…