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Hacked digital advertisement board of a grocery store in Delhi…
The LED advertisement board of a grocery store located in Pashchim Vihar, Delhi, recently flashed obscene advertisements. This prompted the store manager to lodge a police complaint. Allegedly, the board was hacked.
Hours before this,…
What are New-Age websites, Veteran websites and Legacy websites?
People confuse between New-Age, Veteran and Legacy websites. Anyone who wants to look at their PR, branding, hype and publicity, or create a strong Google presence, needs to understand the difference.
More data on news channels now
BARC India, and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels, said a news release. The data will be released as per the Augmented Data Reporting Standards for…
What constitutes a PR Crisis – and what it definitely…
It is ironic that the PR industry struggles with reputation management of its own. The executives who work day and night to make sure their clients save face in public make no efforts to save their own. However, leading industry…
A journalist must always have scepticism, says Shekhar Gupta
Industry veteran Shekhar Gupta recently sat down for a virtual podcast recording with Kushal Mehra from Carvaka. In an hour-and-twenty-two-minute-long conversation, the two went through the evolution of Indian journalism since 1977. One of…
What interns in creative fields want from employers; to stay…
Ogilvy South's George Kovoor recently opined in an afaqs article that there are ways in which an agency can adapt to the online model, to become more productive through efficient brainstorming - something that is strictly conducted…
‘Young & Responsible’: HDFC Life’s latest…
"The pandemic has reminded individuals of the importance of financial security," believes Vishal Sabharwal, Head Marketing, Digital Business & E-commerce, HDFC Life. This is the basis of the message being conveyed by the company's most…
Nakul Chopra takes charge as CEO of BARC
The television audience measurement body of India, Broadcast Audience Research Council (BARC), has appointed its newest Cheif Executive Officer, Nakul Chopra, who previously served as the CEO of Publicis Worldwide (India and South Asia). He…
News publisher Business Upturn goes tricolour to celebrate 75th…
Leading Indian news publisher Business Upturn found an interesting way to mark the 75th Independence Day of India. The publisher painted the website in tricolor so as to remind its users of the special occasion and commemorate the glorious…
Top 3 advantages and disadvantages of Online News
The rise of the internet era gave a closure to the print news. Television viewing is also giving way to the internet. There are some advantages as well as disadvantages of Online News.
Advantages of online news are as follows:
1. Easier…