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Star India’s vice-president PR Preeti Puri Sharma quits
Courtesy: Inside Sport
A broadcast industry PR professional for a decade and a half, Preeti Puri Sharma leaves Star India after a six-year stint. During her tenure with India's leading sports broadcaster, she had been in charge for…
How Bollywood PR has evolved over the last 25 years
Courtesy: Medium
Entertainment PR has evolved from straight-forward propaganda to notorious manipulative tactics. Anchal Sujanti takes you through the journey of Bollywood PR over the past 25 years, as she gives you insights about people…
Bollywood’s Top Public Relations Firms
Courtesy: Everything PR
Don't you just love all the different genres you can find in film and stories these days? Have you enjoyed more than one Bollywood film? The dancing, the colors, the music, the festive feeling what's not to love.…
Getting more specific with your PR measurement
Courtesy: PR Daily
PR pros can't seem to agree what the best metrics are for gauging and proving their value. Despite almost 10 years with the Barcelona Principles, some PR practitioners still rely on ad value equivalency (AVE) to show…
The independent state of PR — breaking, evolving, inventing
Courtesy: marklives
While, yes, there was talk of video content and publishing yourself, I still stand fast that we, as PR practitioners, need to be supporting our media and working with them, not against them. With the global crisis in…
To build teams for the future, ditch the job description
Courtesy: PR Week
Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description. But as Target abandoned silos in favor of an integrated…
The Future Of PR In A Digital World
Courtesy: Minute Hack
The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from…
Downsized Newsrooms & PR Practitioners
Courtesy: Commonwealth PR
It's pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25%.…
7 things all PR pros should do before going solo
Courtesy: Ragan's PR Daily
Public relations is projected to be one of the top 10 occupations by 2022, and there are plenty of career options. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.…
Bollywood PRs — A devious lot
Courtesy: The Times of India
Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether…