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Are you a saleable brand?
Reality check
Financers, funding professionals, corporate companies, and even film producers look for saleable brands -- names that can sell their products and projects.
What Moneybags want
Whether it's advertisements,…
The strategic shift to long-term PR for building trust and…
In public relations (PR) and news media, the strategic approach taken by brands can significantly impact their online presence, particularly on platforms like Google. Instead of relying on short-term shortcuts, businesses should prioritize…
Check these points before hiring a Corporate PR firm
When individuals or businesses consider investing in corporate PR (Public Relations) to build their brand, they often have a range of questions and concerns. Here are some frequently asked questions (FAQs) from both an information and…
5 hot topics dominating the PR Industry in current times
Misinformation and Disinformation: Combatting false information and maintaining trust in an era of fake news.
Diversity, Equity, and Inclusion (DEI): Advocating for diverse representation in PR campaigns and organizations.
Remote…
5 new emerging patterns in the PR industry
Personalization in Communication: Tailoring messages to specific audiences through data-driven insights.
Employee Advocacy: Empowering employees to become brand ambassadors and enhance organizational reputation.
Data Privacy and…
5 trending topics in the Public Relations industry
Digital Transformation: Integration of technology, data analytics, and AI into PR strategies for more effective communication.
Influencer Marketing: Leveraging influencers to enhance brand image and reach target audiences.
Crisis…
Public relations and corporate social responsibility in India
In recent years, public relations (PR) and corporate social responsibility (CSR) initiatives have steadily gained importance among Indian companies and multinational corporations operating in the country.
As Indian consumers become more…
Measuring PR ROI: Evaluating the effectiveness of communication…
With the rapidly evolving media scenario in India, public relations (PR) practitioners are adopting innovative techniques to reach key audiences and promote brand messaging. However, measuring the return on investment (ROI) for these…
Public relations and crisis management in the Indian hospitality…
As the Indian hospitality industry continues its rapid growth, public relations and crisis management have become increasingly vital for hotels and travel companies. Skilled publicists can help build a strong brand, while crisis managers…
The impact of fake news on public relations in India
In recent years, India has seen a significant increase in websites that publish sensationalist, factually dubious and outright false stories. These "fake news" websites, often designed to mimic the appearance of legitimate news outlets,…