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To build teams for the future, ditch the job description

Courtesy: PR Week Up until a few years ago, when making a hiring decision, I most often looked for people who had a specific expertise that aligned perfectly with the job description. But as Target abandoned silos in favor of an integrated…

The Future Of PR In A Digital World

Courtesy: Minute Hack The digital revolution has changed practically every industry as we know it. Unsurprisingly the media is no exception; the news landscape is dramatically different now to how it was ten years ago.Research from…

Downsized Newsrooms & PR Practitioners

Courtesy: Commonwealth PR  It's pretty well-known that newsrooms are shrinking. A recent study from the Pew Research Center provided further insight into this trend, concluding that newsroom employment in the US decreased by 25%.…

7 things all PR pros should do before going solo

Courtesy: Ragan's PR Daily Public relations is projected to be one of the top 10 occupations by 2022, and there are plenty of career options. PR pros can work for a corporation, an agency, a non-profit, a startup or a small business.…

Bollywood PRs — A devious lot

Courtesy: The Times of India Across the seas, Hollywood is known for its public relation efforts and the time and money it invests in keeping a star in the limelight- which keeps the movies in the news. A debatable issue is whether…

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